Sales are an extremely important part of any business, in fact, it’s probably the most important thing that determines a business success or failure. When it comes to towing sales, you need a game plan in tact to close deals on the spot when you’re getting phone calls. Writing a sales script is something that not a lot of people bother doing but can mean the difference between you making lots of money and closing up shop. We’re going to share with you some selling basics that will help your company close more sales and make more money.
First things first, write a script. If you’ve never written a sales script before, don’t worry, it’s not that hard. Imagine yourself answering your business phone line. One the other end of the phone is a customer that’s broken down on the side of the road and needs you to tow their vehicle from point A to point B. First of all, how did you answer the phone? Was your attitude friendly? Did you answer in a professional manner using correct verbiage? A good example of how to answer the phone is this: “Hello, thank you for calling Joe’s Towing, this is Joe speaking, how may I help you today?” Consider that compared to: “Hello this is Joe, what’s up?” You may think to yourself that this is ridiculous and no one would answer their business phone like this but we’re here to tell you there are plenty of companies out there acting in this unprofessional manner. Next you need to make sure you’re equipped to answer any questions the potential customer calling you might have. Go over every scenario you might encounter and question you might receive. Write down answers to each and every customers potential concerns so you’re prepared for anything and everything. The most important part of writing a sales script is that you’re writing it with the goal of closing every single customer that calls you. If you say it’s going to be 45 minutes before you can get to their car and the customer says, wow, that’s a long time! You’ll have an answer ready to go that might go something like this, “Well, sir, it’s going to take any other tow truck company at least 60 minutes to get to you. I have a CB radio and can hear the calls coming into them. I’ll be able to get to you faster than them and I’ll charge you 10% less than they will.” This response compared to saying, “ya, sorry, I know it’s a long time to wait…” is 100% better and will close you a lot more sales. We don’t have time to go over every scenario in this post, but hopefully you get the idea. If you always position yourself as better, faster, cheaper, and more knowledgeable than the competition, you’re going to be closing deals left and right. If you are unprepared and sound like an idiot on the phone you’re going to lose a lot of business and never get any referrals. It pays to be prepared so we hope you take our advice and write a sales script for your towing business. Once you start growing your business you can pass that script along to the person that you hire to answer your phones so you’ll never have to worry about losing business because of a new hire!